At Coleman Hammond, we’re happy to be judged on our track record of helping clients to reach their business goals.
Find out how Coleman Hammond has worked with real businesses to achieve spectacular results.
Madeleine & Co
Founder and baker Marie Jacob, hand makes delicious, traditional French madeleines, from her home in London.
As a start-up brand, Marie quickly learned that she needed help if she was going to make her new business succeed.
To create a marketing strategy to give her new business focus.
An increase in sales.
We worked with Marie to create an overall marketing strategy, first looking at her ideal target customers and where to find them.
We developed the brand to appeal to a more discerning customer.
We worked on product development and pricing structure to ensure the business was profitable.
We reviewed the website and identified usability, branding and functionality changes that would improve the overall shopping experience.
Madeleine & Co had two major campaigns this year – Halloween and Christmas – so we created an online marketing plan to raise brand awareness of her products as well as improve sales. This involved creating blogs, email marketing, social media posts as well as ways to reach out to key influencers.
Getting the branding right was key for Marie to position her brand within the luxury, artisan food market.
High quality, professional photography was important to reflect the price of the madeleines.
The limitations of the website needed to be addressed before we could proceed with any marketing.
Marie sold out of her Halloween product before the end of the campaign.
397% increase in web visitors once the new website changes had been implemented
An increase in sales of 500%.
Founders David and Sarah Ross have run their elegant home design business since 1978. They began with photo frames but have since expanded into ranges of beautiful clocks, boxes, trays, notebooks and home fragrance. They live in the Cheviot Hills of Northumberland with their son Harry who also work for Addison Ross and daughter, Izzy.
As the company was growing quickly from a wholesale business into retail Sarah needed a marketing strategy developed to represent the brand.
To implement a social media strategy to grow business brand recognition, ensure and offer creative and engaging content.
An increase in Instagram followers from 5k to 10k.
Part 1: Implementing the marketing strategy
We started with a marketing strategy, developing 3 customer avatars to gain a full understanding of their target audience.
We identified ideas for blogs, email marketing and key social media channels to reach the customer.
Content ideas were also researched which enabled us to pinpoint Instagram as the main social media channel to engage the brand with its customers.
Part 2: Working on Instagram
We agreed to 1 post a day, and 3-4 stories a week
The posts were to be a mixture of sales, inspirational interiors and designs, and knowledge based posts.
We engaged with interior design influencers and used monthly giveaways to increase brand recognition and drive follower numbers.
We created a user generated campaigns including #framemypet
and 12 Days of Christmas. The seasonal campaign looked to target sales and drive customers to the website.
Part 1: Marketing
We clearly identified the three target customers which allowed us to develop a marketing strategy that focused on their requirements.
We developed an understanding of the brand’s main pain points, how to address them and what marketing needed to be tailored towards resolving the issues.
Part 2: Instagram
We identified the most effective types of content for audience responses, and pinpointed successful timings for posts.
For overall growth strategy we discovered that giveaways worked well for the overall growth strategy. User generated content however tapped into a different type of audience.
We began working with Sarah in May 2020.
We doubled Instagram followed to 10k, enabling us to utilise the swipe up shopping function.
We also achieved the following:
77% increase in followers
120% increase in impressions
125% increase in reach
112% increase in likes
177% increase in engagement